Cofagest Conseils/CABEX achieves recognition for innovative marketing campaign
Morison KSi is pleased to announce that CABEX (the French group of accountants of which Cofagest Conseils (Lyon) is a member) has won a prestigious award at the 8th Chartered Accountants Marketing and Communication awards (Les Trophées Marketing Communication de la Profession Comptable).
The ceremony took place in Paris, on 7 December, under the famous glass dome of the headquarters of Les Echos (a leading national French newspaper).
CABEX was awarded the Coup de Coeur prize for its marketing campaign, which marked the organisation’s 15th anniversary. The campaign was a drawing competition open to children of employees and clients of all 105 CABEX offices. Working alongside Delcourt (a French publisher)
and CCIR Paris IDF (Paris Chamber of Commerce), CABEX received over 8,000 entries and for each entry received a 50-cent donation was made to a children’s charity. Cofagest Conseils received the largest number of entries with 3,500 drawings.
A high-profile judging panel, including Thierry Coppée (author of Blagues de Toto) and Sylvie Moretto (bookseller and founder of Nîmes and Sète Comic Strip Festivals), selected the winning entries.
Congratulations to Cofagest Conseils and CABEX on winning this award.